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Marketing Analytics

Each virtual booth has built-in marketing analytics to track every attendee’s activities. Exhibitors can easily identify their best qualified prospect based on their visit duration and the actual marketing content they have viewed.

Features and Benefits

 

    • Track everything that happens in the virtual booth for reporting

 

    • Capture prospect profile and intelligence

 

    • Deepen relationships with triggered, multi-step email marketing campaigns

 

    • Help prioritize leads for immediate sales closure

 

  • Gain insights and get better understand of the ideal customer profile

Open Event Management API Integration

From Eventbrite to Cvent and Etouches, eZ-Xpo empowers event organizers and meeting planners with the introduction of Event Management integration for any virtual event, trade show, conference, music concert or event anywhere in the world.eZ-Xpo provides registration for attendees, exhibitors, and sponsors with promotional codes. It also offers discount and incentives to every stakeholder a discount incentive if they provide the event information on their social media network.

The eZ-Xpo Event Management API works with a variety of platforms such as Eventbrite, Cvent, Etouches, Amiando, RegOnline, EventPro, Eventbee, and many others. The new event management integration feature offers easy event management planning, registration, and promotion for any organizer of any live event, such as trade shows, user conferences, concerts, sports, entertainment, personal events and virtual expo marketplaces.

Event Planners have a challenging job. Not only do they have to be able to multitask and put out fires at the same time; but these high paced professionals also have to deal with a never-ending stream of requests. How quickly one can respond to requests depends to a large degree on how quickly they can access accurate event information. Real-time data is a critical element to success for meeting planners and event organizers.

The new event management API integration helps simplify the logistics of registration and planning for meeting and event organizers. We understand that having a robust, yet easy to use event management system is so important. The integrated tools make management of any event simple.

eZ-Xpo constantly innovate to help simplify the overall event planning process and empower every event planner to save time and expenses with accurate event information for 100% customer satisfaction.

Through eZ-Xpo’s strategic event management integration, meeting planners and event organizers can:

* Integrate the Reporting for Event Sales: The integration allows users to combine excel reports without the need of a calculator to get a sum for total sales. Event data will be aggregated directly into the eZ-Xpo dashboard.

* Enable Attendees to Setup Event Schedule Pages: One of the most powerful aspects of this integration is that eZ-Xpo event organizers can now add an effective marketing ‘Call to Action’ widget to the event’s order confirmation page. The ‘Call to Action’ will prompt registrants to setup their own virtual expo page on eZ-Xpo – Virtual Expo Marketplace, and all pages set up by attendees will sync with the eZ-Xpo account where reporting will be aggregated.

* Sync Event Attendees and Communication: For example, with Eventbrite registration with an eZ-Xpo event, organizers can email Eventbrite registrants directly from the eZ-Xpo platform and send out customized emails. It can also setup automated emails. This feature will be also available for other event management software providers.

* Simplify Virtual Expo’s Registration Pages: Add a small Widget to eZ-Xpo –to an eZ-Xpo event for an easy way for attendees to join. Using an Eventbrite registration widget, the event organizer can drive potential exhibitors and attendees to the website knowing that they’ll find exactly what they are looking for.

With our eZ-Xpo Event Management Integration solution, eZ-Xpo will be able to help continue to revolutionize how we plan every physical and virtual event.

Social Learning

Sponsors and Exhibitors can easily create online course to educate their prospective clients on their products and services. Instead of out-promoting your competition, you can now out-educate your next customer with better trust and credibility for a long-term sustainable business relationship. Trade Show Organizers can offer online education track with certification to help jumpstart physical event attendance.

For more detailed information, please learn more from the following video:


Social Media Marketing

eZ-Xpo is fully integrated with social media to help promote your trade show before, during, and after your event for higher marketing ROI.

Before The Event
Before your trade show, eZ-Xpo’s Social SSO (Single Sign On) can enable every attendee to quickly sign in with their social media account without going through the registration.

During The Event
During your trade show, exhibitors can easily launch Google Hangout for a live video conferencing with all the attendees in their virtual booth.

After The Event
Even after the trade show, organizers and exhibitors should continue to collaborate and interact with all the prospects in the virtual trade show marketplace for ongoing product updates, and product feedback from survey and polling.